Case: Bravo — Brand Repositioning
A Series A fintech was misunderstood by buyers; the site and sales deck told different stories.
Results
- Bounce rate reduced by 31% and demo requests +45%
- Message recall 2× higher in competitive tests
- Shorter sales cycles for mid-market buyers
Approach
- Created a crisp narrative and message map
- Redesigned homepage structure and copy
- Aligned sales deck to website story and proof