About Web Auth Update

Founded by Luke Kelly, Web Auth Update is a focused advisory built for SaaS founders and commercial leaders who need practical momentum—not slideware.

What we believe

• Strategy must ship. Clear choices only matter when they change how teams act week to week.
• Simple beats clever. We favor systems that are easy to adopt and hard to break.
• Data informs; people decide. We connect dashboards to dialogue to drive decisions.

How we work

• Immersion. We interview customers, shadow calls, and map your true sales motion.
• Co-creation. We write with your team so artifacts stick: ICPs, scorecards, cadences, talk tracks.
• Enablement. We train managers to own the system and sustain outcomes.

We’re based in Chicago and work across North America and EMEA, remotely or on-site as needed.