GTM Strategy
Define where to play and how to win—backed by buyer research and pipeline math.
Outcomes
- Clear ICP and segment priorities
- Positioning and value pillars that resonate
- Playbooks for outbound, inbound, and expansion
- Forecast assumptions aligned to capacity and conversion
Typical deliverables
- ICP & segmentation brief
- Positioning brief and battlecards
- Content & campaign themes
- 12-month pipeline model
Timeline
4–6 weeks including stakeholder interviews, customer calls, and a collaborative workshop.